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iOS app

PureResist

Productivity and self-discipline app with gamified onboarding.

Type
iOS app
Year
2025
Role
Product design, onboarding redesign, engineering
PureResist website hero with the headline Rewire your brain, one day at a time

01 The challenge

Habit apps lose most people in the first session. PureResist needed an onboarding that made the commitment feel personal and the first win feel close.

02 What we did

  1. 01Redesigned onboarding as a short, gamified sequence that sets goals and shows progress from the first screen.
  2. 02Reworked the paywall placement and copy around the value people had just set up.
  3. 03Designed and built the marketing site.

03 Stack

  • Expo
  • React Native
  • RevenueCat

04 Outcome

Onboarding completion and retention improved by 32% after the redesign.

PureResist website hero with the headline Rewire your brain, one day at a time

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